In the world of business, nothing speaks louder than a powerful brand. And when it comes to creating real partnerships between global brands and businesses, no event does it better than the Licensing Expo in Las Vegas. For anyone interested in building, selling, or investing in branded consumer products, this is where opportunities begin. Whether you’re a seasoned licensee or just starting your journey, this event opens doors that would otherwise take months—if not years—to unlock.
Where and When It Happens
- Venue: Mandalay Bay Convention Center, Las Vegas, Nevada
- Dates: May 20–22, 2025
- Timing: The expo usually runs from 9:00 AM to late afternoon each day
This event has been running strong for over 40 years and continues to be the most influential licensing gathering in the world.
What Is the Licensing Expo?
The Licensing Expo is the go-to event for bringing together the most iconic brands, entertainment franchises, and creative intellectual properties. This is where deals are made—whether it’s putting a famous cartoon character on your apparel line or negotiating a licensing deal for a sports team’s logo.
Thousands of attendees and hundreds of exhibitors come together under one roof to make licensing magic happen. You’ll find properties from fashion, gaming, entertainment, sports, publishing, automotive, and even food and beverage.
Who Should Attend?
This show is ideal for a variety of people and businesses, including:
- Brand owners
- Retailers and buyers
- Manufacturers and suppliers
- Product developers
- Licensing agents
- Marketing professionals
- Entertainment companies
- Entrepreneurs looking for their next big brand partnership
Whether you’re looking to license a brand or showcase your own, there’s a place for you here.
What You’ll See at the Show
The show floor is a vibrant mix of booths, displays, and branded experiences. Here’s what to expect:
Brand Booths
See iconic properties and emerging brands come alive with eye-catching displays and product demos.
Meet-and-Greet Opportunities
Connect face-to-face with brand owners, agents, and fellow professionals.
Product Categories
Explore licensing opportunities across toys, fashion, accessories, home décor, video games, publishing, food and drink, and more.
Educational Sessions
Attend workshops and panel discussions on licensing trends, legal basics, sustainability, retail strategy, and global market growth.
Cost of Attendance
Good news—attending the Licensing Expo is often free if you’re a verified industry professional and register early. However, there are premium experiences available too:
- Standard Expo Access: Usually free with early registration
- On-site Registration: May involve a small fee
- Workshops and Premium Networking Events: Extra charge may apply
- Opening Night Party: Requires a separate ticket
Costs can vary based on how early you register and whether you opt for additional features. Always check event updates for final pricing.
Where to Stay Nearby
Since the event is hosted at the Mandalay Bay Convention Center, staying nearby is easy and convenient. Here are some top hotel options:
- Mandalay Bay Resort & Casino – Stay right where the action is
- Delano Las Vegas – An upscale, quiet stay connected to Mandalay Bay
- Luxor Hotel & Casino – Affordable and within walking distance
- Excalibur and New York-New York – Budget-friendly with easy access
- MGM Grand or Park MGM – A short cab or monorail ride away
Most of these hotels offer early booking discounts for Licensing Expo attendees.
Why You Should Attend
This expo isn’t just about seeing brands—it’s about creating real business opportunities. Here’s why it’s worth your time:
1. Meet the Right People
Deal directly with the decision-makers of some of the world’s top brands.
2. Save Time
Instead of setting up dozens of meetings across the globe, you can meet everyone under one roof.
3. Discover Trends
Spot upcoming consumer trends before they hit the mainstream.
4. Learn from Experts
Even if you’re new to licensing, the educational sessions will quickly get you up to speed.
5. Grow Your Network
The Licensing Expo is known for its incredible networking—there’s always someone new to meet and something new to learn.
Tips for Making the Most of It
- Pre-register online and early to avoid higher prices or last-minute issues
- Use the show app or planner to map out booths you want to visit
- Schedule meetings in advance—many attendees fill up fast
- Bring your brand deck or product samples if you’re showcasing
- Wear comfortable shoes—the event space is massive
- Stay hydrated and energized—you’ll be on your feet all day
- Follow up post-event—a quick email or call keeps the conversation going
A Place Where Ideas Become Products
The Licensing Expo is about more than just logos on shirts. It’s about ideas—ideas that turn into bestselling products, major collaborations, and long-term partnerships. This event has helped thousands of companies bring their visions to life, from boutique startups to global giants.
Even if you’re not in the licensing business yet, attending this event might just inspire your next big move.
Final Thoughts
The Licensing Expo in Las Vegas is not only a hotspot for industry insiders—it’s a launchpad for brands, products, and business success. Whether you’re hunting for your next big idea or ready to take your existing products to a whole new level, this event brings the right people together to make it happen.
If you’re serious about making licensing a part of your strategy, this expo is where your journey should begin.
To register or get more details about the upcoming Licensing Expo, visit:
https://www.licensingexpo.com